Strategist and communicator
Osama uses the power of communications to do good and achieve organisational goals.
He has served as global director of marketing & communications at Amnesty International where he oversaw brand, news and media, creative, and digital engagement. He helped the organisation achieve its ambitious growth targets and win crucial human rights campaigns.
Prior to that he led his team to transform the global reputation of Al Jazeera Media Network and increase it’s audiences.
He believes that organisations must articulate their higher purpose in order to unlock their full potential.
The teams he has led over the years have picked up numerous international awards including Titanium and Grand Prix for Good at the Cannes Lions, Best of Show at the One Show, an EMEA SABRE, an APAC SABRE, and a Global SABRE for one of the 40 best campaigns in the world in 2015. He is listed in PR Week’s Power Book of the UK’s most influential communicators.