Strategist and communicator
Osama helps organisations achieve their goals through creative and effective leadership, strategy and comms.
He has served as global director of marketing & communications at Amnesty International where he oversaw brand, news and media, creative, and digital engagement. He repositioned the organisation to be more engaging and emotional when trying to enhance human rights. In doing so, his team won campaigns all around the world and achieved the organisation’s very ambitious growth targets.
Prior to that he devised and implemented the approach which transformed the global reputation of Al Jazeera Media Network. These tactics created a breakthrough moment for the network in the US and drew level it with the audience numbers of more established competitors like CNN and BBC in target APAC and EMEA markets. He also coordinated a multi-award winning campaign which secured the release of four jailed journalists in Egypt.
The teams he has led over the years have picked up numerous international awards including Titanium and Grand Prix for Good at the Cannes Lions, Best of Show at the One Show, an EMEA SABRE, an APAC SABRE, and a Global SABRE for one of the 40 best campaigns in the world in 2015. He is listed in PR Week’s Power Book of the UK’s most influential communicators.
As someone who has carried around the name Osama, he understands the importance of a good brand. Get in touch if he might be able to help you articulate your brand’s higher purpose, advance a cause, deal with a crisis, or connect with your audiences.